True Potential wins double at Aberdeen UK Platform Awards

We are celebrating today after a double win at the Aberdeen UK Platform Awards 2014 in London.

We picked up the Leading Innovation Award for our world-first investment top-up technology impulseSave® and also won in the Best Platform for Adviser Service category.

With impulseSave®, savers can add as little as £1 to their investments at the touch of a button or as much as needed to reach their financial goals. impulseSave® encourages people to get into the habit of saving and in an increasingly technology-led world, is changing how people save. The technology first became available on True Potential’s award-winning Wealth Platform in March this year and is part of True Potential’s goal-based online investment service, True Potential Investor. The service is available via the web and mobile apps and was recently launched on Android smart watches.

Since its launch in March, £4.5m has been invested using impulseSave® and 40 per cent of all investments have been £10 or under. Using technology, saving and investing is becoming more accessible and a simple part of everyday life. Last week True Potential was one of just five UK-headquartered companies selected to showcase its technology for savers at FinovateFall in New York, an event highlighting the biggest innovations in banking and financial technology.

Our Single Integrated Wealth Platform, used by over 22 per cent of financial advisers across the UK, won the Best Platform for Adviser Service category. The platform has experienced strong growth since its establishment and offers over 16,000 investment options, including a range of risk-rated strategies from leading fund managers. Through the True Potential Wealth Platform clients can manage all of their personal financial affairs in one convenient location, using a mobile, laptop or tablet device. The platform is designed to offer a truly revolutionary way to conduct financial affairs.

David Harrison, Managing Partner at True Potential LLP commented:

“We’re delighted to receive recognition for our focus on developing new technology to make saving and investing simpler and more accessible. We live in a fast paced, technology-filled world, where many things are now done in an instant. We are continually looking at technologies to help shape the way the nation saves and turn Britain into a nation of goal driven, regular savers. We see impulseSave® as the future of investing.

“Our technology-driven approach is helping our advisers to deliver an award-winning service, with £2.5bn worth of assets having been placed on the True Potential Wealth Platform. Technology is a great way for advisers to add value to their service offering, breaking down barriers that may exist between clients and their existing investments.”

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